Dana Stone
11308 Mountaincrest Drive, Huntsville, AL 35803
(256) 603-9524 | [email protected]

Professional Summary

Results-driven Business and Life Coach with extensive experience guiding small business owners and leaders to success through personalized coaching, digital strategy, and productivity enhancement. Proven expertise in digital transformation, technology adoption, and innovative coaching approaches to foster business growth, streamline operations, and improve customer engagement.

Education & Certifications

• B.S. in Business Administration (Marketing & E-Commerce), University of Alabama in Huntsville
• Certified Life Coach – Certified Life Coach Institute
• Certified Sleep Sense Consultant
• Certified Sleep Science Coach
• Certified Enneagram Coach
• Full Focus Certified Pro
• Business Made Simple Certified Coach
• Business Flight School Certified

Professional Experience

Founder and Coach – Live and Rest Coaching (Aug 2015 – Present)

• Delivered personalized coaching programs for small business owners, emphasizing digital transformation and productivity.
• Designed and implemented marketing and sales funnels to generate leads and enhance customer engagement.
• Conducted in-depth coaching sessions and tailored action plans to optimize operations, improve customer service, and drive innovation.

Program Sales Director – Sleep Sense (Remote) (Aug 2020 – Dec 2022)

• Surpassed sales targets through client-focused communication, illustrating the value of digital programs and innovative solutions.
• Created and delivered tailored coaching strategies for clients, enhancing their digital presence and business outcomes.

Sr. Systems Analyst – Ukpeagvik Inupiat Corporation (Remote) (Sep 2016 – Aug 2021)

• Oversaw digital projects and new system implementations, integrating complex applications and providing data-driven solutions.
• Administered and enhanced SharePoint systems, leveraging data insights for optimized operational performance.

Supply Chain/Business Analytics Manager – Emerson/Vertiv (Jan 2016 – Sep 2016)

• Led digital transformation initiatives in supply chain planning using advanced ERP tools and data-driven analytics.
• Optimized data management and streamlined communication among key business units through customized digital tools.

Business Analyst Supervisor/Business Analyst – Emerson (Sep 2014 – Jan 2016 | Apr 2011 – Sep 2014)

• Developed cross-functional BI reporting and digital data interfaces, enhancing operational visibility and decision-making capabilities.
• Managed global projects, created requirements documents, and led system upgrades, including ERP implementations.

Competencies

• Digital Transformation Strategy
• Business Coaching & Mentorship
• ERP and HRIS System Implementation
• Sales & Marketing Strategy Development
• Project Management & Data Analytics
• Customer-Centric Solutions Design
• Communication and Presentation Skills
• Change Management & Process Optimization

Achievements & Contributions

• Empowered numerous small business owners through innovative coaching, driving digital adoption and operational improvements.
• Consistently exceeded sales goals and helped clients achieve measurable transformations through data-driven coaching approaches.
• Pioneered digital initiatives and facilitated seamless system integrations in previous corporate roles, providing actionable insights and optimized business performance.